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Prepare for a full-day shopping extravaganza with a guide who is in-the-know about Seoul’s shopping hot spots. You’re accompanied to three premier shopping districts — Paju, Dongdaemun and Myeong-dong — and shown around enormous malls and markets such as Paju Premium Outlet and the Shinsegae and Lotte department stores. Your guide helps you find international brands at a bargain, including handbags, clothing, electronics, cosmetics and more. Hotel pickup included.


  • Full-day Seoul shopping tour at Dongdaemun and Myeongdong districts
  • Shop for international brands like Coach and DKNY – discounted up to 65%
  • Navigate the thousands of shops in the immense Dongdaemun district with help from your local guide
  • Have the evening to explore the Myeongdong shopping district at your leisure
  • Get advice from your guide about where to find the best deals and how to bargain like a local

Why Our Insiders Chose This Tour

  • You could explore the enormous shopping mall at Dongdaemun for days, but with your guide's help, you can hone in on what you really want!

What You Can Expect

Seoul Shopping Tour in Dongdaemun and Myeongdong

Seoul Shopping Tour in Dongdaemun and Myeong-dong

Get ready to shop until you drop on this full-day tour to three shopping districts in Seoul. After hotel pickup you’re driven just outside the city to Paju Premium Outlet. Your guide can help you find discounts of 25 to 65 percent off brand-name clothing in some of the 160 outlet stores. Take time to browse the three-story building for products by Armani, Valentino, Levi’s, Adidas or Nike, or grab a snack from the food court or cafes in the outdoor complex.
After the drive back to Seoul, you’ll descend upon Dongdaemun Market, a huge commercial district dedicated to entire categories of merchandise. Whether you’re looking for the latest fashions in clothing, shoes, handbags, fabrics or other goods, your guide can orient you to some of the 5,000 shops and help you get the hang of bargaining as you make your purchases. While some stores list prices, others do not — either way, negotiating is part of the experience!
Your final destination is Myeong-dong shopping district, an area that caters to every possible whim. At this thriving retail haven, you’ll find Shinsegae Department Store and Lotte Department Store brimming with shops, restaurants and theaters. After browsing, shopping and eating — there are street stalls and an excellent food court featuring Korean dishes (own expense) — say farewell to your guide. 
You can continue exploring Myeong-dong, or grab a taxi or hop on the excellent subway system to return to your hotel when you've had your fill.
Please note: A minimum of two people per booking is required.

Customer Reviews

Raymond K

5 star rating: Highly Recommended April 2015

My tour guide was the most friendly helpful man a tourist could hope for.

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